Since rolling out the new designs, they've been a massive hit, and the numbers don’t lie. We’ve gone from 2k interactions on one email to a jaw-dropping 70k! I created a flexible library of CRM components, including headers, CTAs, image blocks, and footers, that could adapt to different message types and audience needs. Bringing consistency to the designs and speeding up production.Focusing on understanding the audience at every stage. Rounded buttons, familiar imagery, and a simplified layout helped create a sense of ease - crucial during stressful moments like a roadside breakdown. Introduced interactive elements like carousels, hotspots, polls, and quizzes to encourage customers to engage more actively with the emails and make the experience feel more personal and dynamic.